RAPTAR Reporting is a digital user-friendly tool used within the pharmacovigilance industry for people to report any adverse drug reactions quickly and accurately. RAPTAR sought to enhance its brand visibility and engage potential clients through a busy year of trade shows. Understanding the significance of a compelling visual presence, RAPTAR approached our graphic design agency to develop a digital brochure, looping video and pull-up stand that would effectively communicate their brand message and showcase their products and services.

Client Objectives

• Stand out at a year’s worth of trade shows: RAPTAR aimed to grab attention amidst a competitive trade show environment and make a lasting impression on attendees.

• Effective Communication: The client wanted a digital brochure that could convey their core offerings, values, and unique selling points.

• Consistent Branding: Maintaining a cohesive brand image across both the digital brochure, video and pull-up stand was a priority.

Our Approach

Concept Development

• Created multiple design concepts for the digital brochure, video and pull-up stand, incorporating elements that resonate with their brand identity.

• Emphasized a modern and sleek aesthetic to align with the client's positioning in both the pharmacovigilance and technology solutions sectors.

Collaboration

• Presented initial design concepts to RAPTAR for feedback and collaborated closely to refine and tailor the designs according to their preferences.

• Maintained open communication channels to ensure that client expectations were met at every stage of the design process.

Digital Brochure Design

• Developed a visually engaging digital brochure that seamlessly combined informative content with captivating graphics.

• Ensured the digital brochure was user-friendly and accessible on various devices, catering to the diverse preferences of trade show attendees.

Trade Show Video

• Produced a compelling video to play on the trade show stand, integrating dynamic visuals, engaging content, and a call to action.

• Ensured that the video seamlessly complemented the overall brand messaging and enhanced the interactive experience for booth visitors.

Pull-Up Stand Design

• Designed a striking and portable pull-up stand that effectively conveyed RAPTAR’s brand message in a limited space.

• High-quality visuals and concise messaging to capture the attention of passers-by.

Results

SJ Creative Partners successfully delivered a comprehensive design solution that not only met but exceeded the expectations of RAPTAR. The collaboration resulted in an enhanced brand presence at the trade show, facilitating meaningful interactions with potential clients and contributing to the overall success of RAPTAR’s marketing efforts.