Website design for Eclipse Group, civil engineering
Boosting visibility and sales with a new website design
Tasks
Plan, design, develop, launch
All copywriting
Image selection and enhancement
All content creation
Hosting
WordPress
The goal
Eclipse came to us with a website that was out of date, hard to update and didn’t show their projects to their full potential. Their work speaks for itself, but online it was hard to see. The brief was to build a site that would win work from housebuilders and private clients. That meant putting their projects front and centre and giving the new brand somewhere to live. Because every future campaign would point back to it, the website had to come first in the rebrand.
Our approach
SJ Creative Partners provided all the planning, design, development, copywriting and content for launching the site. We chose to build the site in WordPress to future-proof the site and delivered an easy to navigate site with the aim of turning visitors into customers with clear calls to action. We put the user experience at the heart of the design with a mobile-first approach and ensured Eclipse’s exceptional projects were brought to life to increase interaction with the site.
The new brand applied across the website
We planned every page on the site around the questions Eclipe's clients ask before picking up the phone: what do you do, have you done it before, and who will I be working with?
The website is designed so potential customers can explore the site intuitively and quickly become familiar with the Eclipse brand.
Designing around the work
We started with the project photography. Civil engineering can often just look like fields full of mud, so we chose and edited images that show the scale and finish of Eclipse’s work, from groundworks to completed builds. The new logo, colour palette and bespoke service icons were designed alongside the site, so the brand and the website were built together and didn’t need retrofitting afterwards.
Built for how clients choose a contractor
We mapped the site around how Eclipse’s clients make decisions. Services each have their own page, so visitors land on exactly what they need. The success stories can be filtered by civil engineering, construction or landscaping, so a developer can find relevant past work in a couple of clicks. A “Meet the team” page puts faces to the business, which matters in a sector built on trust. The sustainability section reflects how Eclipse works on site, not just what it says. We designed for mobile first, because many visitors check out a contractor on their phone first.
Colour palette
A strong primary colour taken from the new logo, balanced with neutrals so the project photography remains as the main the focus.
Typography styles
A bold, confident heading font paired with a clean, readable body font that works well on site and on screen.
Future-proof technology
We built the site on WordPress so Eclipse’s team can add new projects and news themselves, without coming back to us for every update. That matters because a contractor’s portfolio grows with every completed job, and the site needs to keep up. We also handle the hosting, so Eclipse has one point of contact for the whole site.
See the site live here
