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Invaio's Citrus Event

Graphic design for event panels, flyer, brochure, t-shirt and self-running video

Invaio is a global company applying fresh thinking and precision biotechnologies to the challenge of feeding the world.

decorative orange citrus fruit

The challenge

Invaio face a significant challenge in the agricultural sector: combating the devastating disease threatening citrus trees globally. With the spread of these issues across key regions, including Florida and Brazil, Invaio need to promote their solutions on an international scale. To raise awareness at a major Brazilian expo, they needed impactful, citrus-focused marketing collateral and graphic design for their event stand. The project required a quick turnaround, ensuring all materials were translated and delivered on time whilst still making a strong visual impact.

Our approach

Time was of the essence so we began by tackling the design of the stand, which would be the centerpiece of Invaio’s presence at the expo. Our top priority was selecting a high-quality hero citrus-focused image that worked alongside the Invaio branding and would serve as a visual anchor across all the other materials.

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For the brochure design, we first designed it in English, which allowed us to efficiently map out the content and imagery. This approach streamlined the translation process and was crucial in meeting the demanding print deadlines.​

brochure design for an event

For the video design, we were provided with a basic shell of content containing the key facts, and our task was to transform it into a visually compelling narrative. Through innovative design and engaging animations, we brought the content to life, creating a powerful visual experience.

screen showing video design
video graphic design
t-shirt showing branding and graphic design
person holding flyer design
picture of pull up stand graphic design for event

The solution

The result was a cohesive and visually impactful suite of marketing materials that made a significant impression at the Brazilian expo. The hero image, combined with Invaio’s strong branding, drew attention and reinforced their commitment to citrus health. Each piece, from brochures to large-format displays and video, effectively communicated Invaio’s message, helping to elevate their profile within the industry.

 

The self running video held the audience's attention and kept the Invaio stand buzzing with activity. This visual approach attracted more visitors to the stand and facilitated meaningful conversations about Invaio’s mission and solutions. As a result, Invaio’s presence at the event was a resounding success, enhancing their reputation in the Brazilian market and expanding their network of industry contacts.

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What we offer

Yes we do graphic design but it’s more than that, it’s creative thinking, it’s bringing brands alive and it’s working with you to create the best brands we can and make great brands even better.

When it comes to graphic design, there are endless options SJ Creative Partners can offer.

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The SJ Creative Partners team are the best of the best - creatively driven design professionals who not only always do great work, but with that also always comes the best of customer service and delivery – thorough understanding of the need, responsive, friendly, imaginative, proactive, diligent and enjoyable to work with.  They are a hidden gem in a sea of graphic designers and when you start to work with them you will see why. 

Andrew Basham

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