Graphic Design For Events In Staines
Independent supercar specialists
Verdi Classiche is a specialist automotive workshop dedicated to the care, restoration, and performance of high-end Italian supercars. Working with marques such as Ferrari and Lamborghini, they offer everything from mechanical repair and maintenance to bespoke upgrades, exhaust systems, and precision bodywork.
Blending heritage with performance, their work is rooted in craftsmanship but driven by modern engineering, serving both classic icons and contemporary machines with the same level of care and attention.
What we did
Verdi Classiche approached us with a practical challenge: their logo, created over 30 years ago, only existed in a small, low-resolution format. As they prepared to open a new garage and expand their presence across signage, print, and digital platforms, the identity needed to be rebuilt for use.
Before simply redrawing the existing logo, we explored what a “step forward” could look like. We developed a more contemporary direction, one that considered how the brand would live across today’s platforms, from social media to large-scale signage, something the original identity was never designed for. While the client responded positively to this evolved concept, it ultimately pushed too far from a brand that had built years of recognition and trust. Instead, we refined and reconstructed the existing logo with precision, retaining its character while making it fully functional, scalable, and fit for purpose across all applications.
The outcome
Working with an established identity isn’t always about changing it.
In this case, the focus was on making the existing logo usable, rebuilding it from a small, outdated file so it could be applied consistently across signage, print, and everyday materials. Alongside this, we supported the rollout into physical touchpoints, from sourcing appropriate paper stocks to applying the identity to items like coffee cups and workshop collateral.​
The earlier exploration into a more contemporary direction helped define the boundaries of the brand, but the final decision was to retain what was already there and make it work properly. Projects like this are a reminder that design isn’t always about creating something new.
Sometimes it’s about taking what exists, understanding its value, and giving it the structure and flexibility to be used with confidence.
