Arcondis annual event at Swiss MedTech Day
Creating and designing an event space focussing on AI technology in the healthcare and life science industries
The challenge
Arcondis, a global consulting firm specialising in healthcare and life sciences, tasked us with designing an event space for this year’s Swiss Medtech Day, where they had silver sponsorship and a larger booth than the previous year. The event's overarching theme, “Mastering Complexity,” required us to create a compelling headline and graphic design that not only aligned with this theme but also highlighted Arcondis' expertise in AI. Positioned near the networking area, the booth had to draw in attendees, ensuring they left with a clear understanding of Arcondis’ industry focus. Additionally, the booth needed to be durable and reusable for future events.
Our approach
We conducted extensive research to develop two headline concepts, complemented by graphic design elements that aligned with Arcondis' branding. Collaborating closely with the client, we carefully planned the floor layout, ensuring the space was well organised for essential elements like a screen, reception desk, table, stools, and cabinet. To bring the idea to life, we presented mockup visuals showcasing the proposed graphic design for the event.
For the stand, we proposed lightweight, reusable furniture that was easy to transport and appropriately sized for the oval-shaped space. We also suggested gamification ideas to enhance engagement, such as a locked box challenge titled “Unlock the Power of AI in Medtech,” though this was not implemented due to budget constraints.
The solution
We designed a bright, clinical, and tech-focussed stand that stood out against the event’s red backdrop. The strong headline and modern graphic design effectively captured the event’s theme.
The double-sided LED wall and reception desk maximised visibility in the busy thoroughfare. Its durable, easily transportable hardcase, combined with the ability to be reskinned for future events, ensured cost-effective reuse. A prominently placed QR code on the wall and reception desk facilitated data capture and engagement with interested attendees.
Key outcomes
-
Arcondis now has an event stand built to last beyond a single show.
-
The hardcase LED wall and reception desk can be reskinned with new graphics for each event, so the investment carries forward into future trade shows without the cost of a new build.
-
On the day, the bright, clinical design stood apart from Swiss Medtech Day’s red backdrop and drew visitors in from the busy networking thoroughfare.
-
The QR codes on the wall and desk gave the Arcondis team a simple way to capture contact details from interested attendees.
-
The matching keynote template extended the “Unlock the Power of AI in MedTech” message from the stand to the stage, giving Arcondis one consistent story across the whole event.
Our happy client
“
Our experience of working with SJ Creative Partners has been nothing short of outstanding. Their creativity consistently brings fresh, impactful ideas to the table, while their flexibility and quick turn-around make working with them seamless and efficient. SJ Creative Partners go beyond the role of a typical agency. They are true partners, fully invested in helping us achieve our marketing objectives at Arcondis. Their dedication, professionalism and innovative approach make them a team we trust and would recommend without hesitation.”
Nils König,
Global Head of Marketing at Arcondis
Keynote presentation design
To ensure consistency with the stand's theme, we designed a keynote presentation template that carried the "Unlock the Power of AI in MedTech" concept into every slide. The template featured a clean, modern layout with elements of the event’s graphic design, including a matching colour palette. We incorporated subtle, tech-inspired visuals and transitions that emphasised AI and innovation, reinforcing Arcondis' expertise. The design was both visually engaging and functional, allowing speakers to present complex information clearly while maintaining the overall message of the event.
