Background

Eclipse Construction are specialists in civil engineering for modern prefab houses such as HufHaus, Baufritz and Strommelhaus. Through expansion of their service offering they wanted to be known as Eclipse Group, with Eclipse Construction forming just one of their business areas. They wanted to increase their brand awareness and increase enquiries coming through the website that convert to sales. 

Our Approach

After our initial consultation, it was evident that not only was a new visual identity needed to elevate Eclipse Group to showcase their passion, expertise and incredible projects, but they also needed to articulate their company values and dedication to their clients. 

Website

It was imperative to complete the new website as the first part of the project as all future marketing activities link to it. SJ Creative Partners provided all the planning, design, development, copywriting and content for launching the site. We chose to build the site in WordPress to future-proof the site and delivered an easy to navigate site with the aim of turning visitors into customers with clear calls to action. We put the user experience at the heart of the design with a mobile-first approach and ensured Eclipse’s exceptional projects were brought to life to increase interaction with the site. 

Social media asset design

To coincide launching the website, SJ Creative Partners created a comprehensive social media plan across LinkedIn, Instagram and Facebook. With the aim of showcasing the new visual identity to their existing followers, attracting more visitors to view the new website and officially launching “Eclipse Group”, we created a series of posts every day for a month. 

We delivered:

• Animated logo sting to draw attention to the new logo

• Posts every day for a month covering service offering, client testimonials and company values

• A series of animated Instagram and Facebook stories 

Watch this space for how we will be helping grow their following and drive more traffic to their website.